About The Company


ICWG was purchased by Roark Capital in August 2017 and is led by an experienced team of car wash and investment professionals committed to delivering value to both customers and investors. The team is focused on developing and growing the ICWG brand through a combination of acquisitions, greenfield expansion, continuous innovation and consumer engagement.

ICWG is internationally known as the brand “IMO” in Europe and the Asia Pacific. Trading at nearly 740 sites in 13 countries, every year the IMO brand washes nearly 29 million cars. Founded in Germany in 1965, the IMO brand has expanded to include over 310 sites in Germany, 254 in the UK and over 175 sites throughout the rest of Europe. Europe provides strong growth opportunities with IMO ideally positioned to add new sites in existing markets and expand into new territories. The first IMO location was opened in Australia in 2006 and since then has grown steadily to 23 sites with the most recent site opened in October 2018. The country provides significant growth opportunities for the brand with the aim to more than double the number of existing sites.

The United States offers significant growth potential for the group. With a vehicle population of over 270 million vehicles, growing at a 2.4% annual rate, it’s estimated that in 2018, US car wash revenues exceeded $12.8 billion, with conveyors expected to account for nearly half of all income. Every day over eight million vehicles are washed in the US with over 2.3 billion vehicles washed annually. ICWG entered the US in August 2015 and already has over 150 sites, which makes it one of the major players in the market. The US sites operate under three key brands: Car Wash USA Express; Goo-Goo 3 Minute Express Wash; and Supersonic in the state of Utah.


Board of Directors

Ezra Field

Co-Chief Investment Officer Roark Capital and ICWG Board of Directors

Ezra Field

Ezra joined Roark in 2007, and currently leads Roark’s investments in CKE, Driven Brands, International Car Wash Group, Jim ‘n Nick’s Bar-B-Q, Massage Envy, Miller’s Ale House, Naf Naf Grill and Pet Retail Brands.

Michael Sharkey

Principal Roark Capital and ICWG Board of Directors

Michael Sharkey

Mike joined Roark in 2007. He is actively involved in Roark’s investments in International Car Wash Group, Drybar and Primrose, and was involved in Roark’s prior investment in Wingstop (NASDAQ: WING).

Tom Mangas

Chief Executive Officer and ICWG Board of Directors

Tom Mangas

28 years driving growth in global consumer-focused business including nearly 20 years at Procter & Gamble , serving as CFO of Armstrong World Industries, and leading Starwood Hotels & Resorts as its CEO.  Tom is based in Denver and serves on the board of ICWG as well as the boards of Strada Education Network and Tab Food Investments.


Chairman ICWG Board of Directors

Mike Smith

Mike joined ICWG in 1999 and currently serves on the Board in his role as Chairman.  Prior to this he worked for BP as Head of Planning and Strategy for BP’s global retail business and before that, Mobil Oil Company as head of their UK retail business.    Mike is also a Non-Executive Director of Avant Homes, one of the UK’s leading privately-owned housebuilders. Mike graduated from the University of Aston in Birmingham, UK with an honours degree in Business Studies.

Senior Management

Jonathan Booth

Deputy CEO

Jonathan Booth

Jonathan joined IMO in 2000 as UK Managing Director from BP. Prior to that he was at Mobil where he held a wide variety of operational roles, latterly as head of the BP European Fuel Card Business. In 2007 Jonathan was appointed Managing Director of IMO’s Continental operations before taking up his current position. Jonathan received an honours degree in Economic History and Politics from Leicester University.


US President

Jason Price

Brings a wide range of operational experience from industry leading Fortune 500 companies – Advance Auto Parts, Lowe’s, and Nordstrom. Most recently Jason served as Chief Commercial Officer for ESW Group driving top-line growth and profitability through world class service.   Jason is a graduate of Colorado State University and will be based in Denver.


Chief People Officer

Ivona Adkins

15 years of Human Resources expertise in world renown global companies such as PepsiCo, Arrow Electronics, and most recently with Coffee and Bagel Brands.  Ivona is a well versed, forward thinking leader who is committed to achieving desired business results by developing culture and talent.  Her work global experience spans U.S. and Central Europe geographies, representing 3500 employees in creating cross-country alignment across Hungary, Poland, Czech Republic and Slovakia.  Ivona was born in the Slovak Republic, has a Master’s degree in Human Resources from Cornell University, and is based in Denver.

Brian Goodman for ICWG website

Chief Technology Officer

Brian Goodman

Brian has 20 years leading remarkable teams in high-tech design, build and run. Former IBM Distinguished Engineer and Vice President at JP Morgan, Brian brought his passion for technology to the startup space being an alumnus of  companies such as MongoDB, ActionIQ, Kalibri Labs and most recently CTO and co-founder of DADO, a residential real estate mobile app.

Jeff Lasher


Jeff Lasher

Over 26 years of experience in various corporate finance roles including, among others, Ford Motor Company, AutoNation, Inc. and Corporate Express.  He has been CFO in public and private equity enterprises for over 8 years, including CFO of Crocs, Inc. from 2011 to 2015 and West Marine, Inc. from 2015 to 2018.  He joined ICWG in 2018.


VP Acquisitions

Jeff Maize

Jeff was the original ICWG person on the ground (or in the air!) in the U.S. and has been with the group for 5 years leading the acquisition activities. Jeff entered the car wash business in 2000 and managed car wash equipment manufacturer MacNeil Wash Systems for 13 years. Prior to the car wash industry, Jeff enjoyed a diversified career in corporate banking and management consulting.

Jean Jacquemetton

General Counsel

Jean Jacquemetton

Jean joined the company in 2016, as Vice President of Acquisitions for the US.  After acquiring more than 100 car washes, he became Group General Counsel in 2018.  Prior to ICWG Jean, was President of the French and German subsidiaries of Amrestavia SLU. Jean obtained his Juris Doctor degree from The George Washington University National Law Center in 1990, and is based in Denver.


Vice President and Controller

Anne Webster

Anne has over 15 years of experience in various progressive accounting roles, most recently serving as Senior Director at AECOM. Prior to that, Anne spent 10 years in public accounting with the audit firms of Crowe Horwath and EY.


Vice President Strategic Development

Anna Spenceley

Anna’s entrepreneurial background comes from 13 years of building and operating multiple car wash businesses. Prior to the car wash industry, Anna was Controller for St Charles Investments, focused on commercial real estate, including car washes. Here she was instrumental in exponentially growing Car Wash Express in Colorado. She joined ICWG in 2016 as US CFO, building the U.S. business to its current 150 locations and growing. Anna is a CPA and has MBA degree from University of Colorado as well as a Masters Track and Field Athlete, ranked top 15 in the U.S.


Vice President Marketing

Rebecca Fretty

25 years driving profitable organic growth, Rebecca brings world class consumer package goods and services expertise to the car wash industry. Most recently she built marketing and customer service teams in two tech start-ups after significant tenure in global consumer package goods with Unilever, Hartz Mountain Pet Supplies and PE backed Phoenix Brands.


International Car Wash Shop

ICWG acquired Car Wash USA Express


Acquired by ICWG in 2015, Car Wash USA Express consists of over 60 sites covering Alabama, Arkansas, Colorado, Georgia, Ohio, Mississippi, Tennessee and Texas. It is currently the largest express exterior car wash in the Mid-South offering a wash that takes just three minutes, coupled with free vacuums. ICWG is pursuing a consistent growth strategy in this key market and is continuously acquiring and developing new sites.

International Car Wash Shop

ICWG acquired Supersonic Car Wash

August 2015

Supersonic Car Wash was founded in Ogden, Utah in 1959 and was Utah’s only full service car wash at the time. Supersonic has both full-service and express exterior locations in Salt Lake, Utah and Weber Counties. Acquired by ICWG in August 2015, Supersonic provides additional opportunities to grow within the state of Utah with a number of locations already identified.

International Car Wash Shop

ICWG acquired Goo-Goo 3 Minute Express Wash

July 2017

Since 1945, Goo-Goo 3 Minute Express Wash has met the needs of the driving public by giving customers a quality carwash with fast, economical, and great service. As one of the oldest car wash brands in the United States, Goo-Goo has led the way by developing the concept to meet the needs of the driving public for over 60 years. Acquired by ICWG in July 2017, there are over 50 express wash outlets in seven states primarily in the southern United States and Ohio.

Roark Capital Group

Roark Capital purchased ICWG

August 2017

ICWG was purchased by Roark Capital in August 2017 and is led by an experienced team of car wash and investment professionals committed to delivering value to both customers and investors. The team is focused on developing and growing the ICWG brand through a combination of acquisitions, greenfield expansion, continuous innovation and consumer engagement.

Thomas Mangas

ICWG installed Thomas Mangas as Chief Executive Officer

October 2018

In October 2018, ICWG installed Thomas Mangas as Chief Executive Officer. Prior to joining the company, Tom served as both CFO and CEO of Starwood Hotels & Resorts; CFO of Armstrong World Industries (AWI) and CEO of Armstrong Flooring Products; and spent the first 20 years of his career at Procter & Gamble (P&G) initially as CFO of P&G’s 10 country hub of Turkey, Central Asia and Caucasia, and later as the CFO of P&G’s Global Fabric Care and Beauty and Grooming business.

International Car Wash Shop

ICWG is actively expanding through both acquisition and development across the globe


Today, ICWG is actively expanding through both acquisition and development across the globe. Plus, existing car wash locations are continuously bringing new innovation to the carwash experience and results for our customers’ vehicles. Such an example is the exclusive global launch of Polymer Pro sealant that protects paintwork long after our customers leave the car wash, dispelling road dirt and water for a shine you thought you could only get by hand.